Whether you’re running a brick-and-mortar vape shop, an online business or both, search engine optimisation (SEO) should always be considered when you maintain a website. SEO is a valuable marketing strategy for both small and big vape shop businesses especially in this digital age. What good is selling the best vape brands Australia has to offer when your website is not optimised for such products?
Even if you’re only running a brick-and-mortar business catering to a local clientele, you should consider having a website to widen your market and potentially attract new customers. For example, with local SEO strategies, people who are new in town can quickly discover your shop when they search for “buy vape juice near me” on their chosen search engine.
- Boost on your shop’s visibility on search engines
The main goal of SEO is basically to optimise your website on search engines for the keywords that you’re targeting. Considering that there are billions of searches made each day on Google alone, investing in SEO can provide massive returns. When done right, people who’re searching for “vape tanks Australia” or “vape shop New Zealand” will be able to quickly find and visit your website.
- Too many restrictions on paid online ads for vape shop owners
As we frequently discussed or mentioned in our past articles, advertising vape devices and related products are often restricted by most, if not all, paid ads networks considering that vaping are still considered as closely related to cigarettes, tobacco and smoking. As an alternative, implementing proper SEO strategies provides the opportunity for your business to naturally appear on search engine results pages (SERPs) when people searches for vape liquid brands, pod systems, nicotine eliquids and other products you’re selling.
- High quality visitors mean higher conversion rates
With proper keyword analysis and SEO implementation, you can be sure that your web visitors are truly in search of what you’re selling (or at least looking for information), which means that the conversion rates are higher. Having an optimised website also means running a user-friendly platform, and thus, your customers are more likely to return to your website because it’s easy to navigate and to find the information they need.
- SEO strengthens vape shop brand awareness
Whether you’re targeting a local market or an international customer base, SEO is a great way to boost brand awareness online. If you’re just starting your SEO for a shop name that’s not easily identifiable as a vape seller, you can consider including your brand name on your target keywords to slowly create a brand identity as a vape shop business. Since SEO is not a one-time solution but an online marketing journey, you will have to focus on new target keywords as your old ones gain prominent spots in SERPs.
Bottom Line
Whether your website only provides information about your vape shop or serves as a fully operational ecommerce site where customers can place an order, you shouldn’t dismiss search engine optimization strategies. With proper SEO implementations, even small businesses with limited budget can enjoy higher returns on investment compared to their bigger competitors who ignore SEO and solely rely on paid ads.
Check out our blog articles further for more business and marketing insights for vape shop owners as well as basic information and practical tips for vapers.
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