Content marketing is an important part of any digital marketing strategy especially for vape shop owners. Your customers may be visiting your shop for having the best vape brands Australia has to offer, but with the content marketing efforts, you can further expand your customer base by capturing new markets and retaining existing customers whether you’re selling pod systems, vape liquid brands, nicotine salts Australia brands, or all of them.
What is Content Marketing?
Content marketing is a strategic marketing technique wherein you retain and/or attract a specific audience by generating and publishing consistent, valuable and relevant content such as written articles, videos, images, infographics, live sessions or a mix of them. Although the ultimate goal of content marketing is to encourage customer action that will lead to sales and profitability, it does not involve pitching your products and services to your audience. Instead, content marketing is about providing useful and relevant content that will help your audience and customers (both potential and existing) in solving their issues.
Why Should Vape Shops Do Content Marketing?
Specifically for vape shop owners, content marketing provides a variety of advantages.
Online advertising rules are restrictive or confusing for vape products
Almost all of ad networks and social media online are still treating vape products like cigarettes and tobacco products, and thus, vaping products are subjected to restricting rules in terms of advertisement and promotion. Content marketing allows you to promote vape juice brands and vape mod brands awareness without directly advertising the products. For example, you can consistently deliver content that new vapers will want to check out e.g. how to do vape tricks, how to clean and maintain vape pod systems, and how to use vape tanks Australia has to offer.
It makes you stand out from among competitors who aren’t doing it.
These days, people are bombarded with information and content that are selling them something, and a lot of these promotional messages are just being ignored. With content marketing, you attract attention by providing useful information that is highly relevant and practical to your target audience.
It can be integrated to your other digital marketing strategies.
Content marketing is not a standalone marketing technique or something for your blog pages alone. It can be integrated into other marketing channels such as social media, search engine optimization, public relations, pay-per-click arrangements and inbound marketing, among others.
It can improve your brand reputation and build your audiences’ trust.
By providing consistently high quality and relevant content, your target audience will most likely gain positive associations with your brand. They will tend to trust you with your recommendations and advice, and ultimately, your company can be perceived as an authority in the vaping industry.
It can generate loyal brand fans.
Brand fans can sometimes be people who are loyal to your brand even before they’re making a purchase. Thanks to your high quality, relevant and informative or interesting content, brand fans can influence their family and friends who may be in the market for vape products. Having loyal brand fans is like putting brand awareness to a higher level.
Check out our other blog pages for more business and marketing insights that can help vape shop owners prosper in their endeavours.